TL;DR
- Many UK homes now contain far more value than they did 10 years ago
- Many UK homes now contain contents over £75K in value
- Hobbies, collections and valuables are increasingly common in households
- Recent asset inflation means that your hobbies, collections and valuables may not be properly insured or insured at all
- Traditional home insurance hasn’t kept pace with these changes
- Norton Home & Lifestyle Cover is a brand-new product designed around how people live at home today
- It offers flexible cover for individual items or full collections, tailored around your lifestyle
Why Home Insurance No Longer Reflects How People Really Live
The way people live at home has changed significantly over the last decade. For many homeowners, traditional home insurance no longer reflects how their home is actually used or what it contains.
Households today are more likely to include valuable hobbies, specialist equipment and growing collections, alongside rising everyday contents values. This shift has created a growing gap between how people live and how many home insurance policies are still structured. Homes now often contain far more value than they once did, driven by rising replacement costs, valuable hobbies, growing collections and specialist items that are now part of everyday life.
Yet many home insurance policies were arranged years ago and may still be based on outdated assumptions about what people own and how they live. This can leave homeowners unknowingly underinsured if they ever need to make a claim.
That gap is exactly why Norton Insurance Brokers has launched Norton Home & Lifestyle Cover, a brand-new home insurance product designed to better reflect how people live today.
Why homeowners need a different approach to home insurance
Traditional home insurance was built around a simpler lifestyle. But today’s homes often include high-value items such as watches and jewellery, photography and cycling equipment, vinyl and memorabilia collections, and specialist hobbies that weren’t always considered when policies were first set up.
At the same time, the cost of replacing everyday household contents has risen sharply. Many homes now contain £75,000 or more in contents before hobbies, collectibles or specialist items are even factored in.
If cover hasn’t been reviewed in recent years, there’s a real risk that sums insured no longer reflect today’s replacement costs.
What makes Norton Home & Lifestyle Cover different
Norton Home & Lifestyle Cover has been built from the ground up to reflect how people actually live at home today. It offers far more flexibility than traditional policies, allowing cover to be tailored around individual lifestyles rather than forcing everything into rigid limits.
The policy can be tailored to include:
- Buildings and contents cover for your main home
- Valuables such as watches, jewellery, artwork and antiques
- Collections of all kinds, including vinyl, memorabilia, stamps and coins
- Specialist hobbies and equipment, such as cycling, photography and sports gear
- Second or holiday homes.
Homeowners can choose to insure individual items, entire collections, or multiple hobbies, all within one flexible policy designed around their lifestyle.