Our Values

Our Values

We nurture all our relationships with kindness, respect and authenticity. Whether it’s with our clients, colleagues or community, we approach every interaction with empathy and compassion. Our commitment to caring ensures that everyone we encounter feels valued, supported and understood.

We embrace every journey with energy, fun and resilience whilst creating possibility along the way. We approach every day with enthusiasm and a sense of curiosity. We believe that life is an adventure, embracing the opportunities and challenges that come our way.

By working together with integrity, connection and communication we create a place where we can all belong. Our team is more than just a team of individuals; collaboration is at the heart of everything we do where everyone has a voice and is empowered to reach their full potential.

By making every day count we can all thrive and succeed. We are committed to creating an environment for our employees to develop both professionally and personally, empowering them to achieve their aspirations. Together, we celebrate each other’s accomplishments and inspire one another to thrive in both our personal and professional lives.

Living the Norton values

Value Champions

Our ‘Value Champions’ initiative was introduced to spotlight the Norton employees who stand out for truly living our core values – as voted by their peers.

Each quarter, employees have the opportunity to recognise other colleagues’ efforts in providing excellent service to clients or have gone the extra mile to support them in their role.

Whether somebody goes above and beyond for their client showing that We Care or they give a helping hand to support a colleague with their work embodying Together we Work, we’re proud to celebrate these successes and reward those who are truly living our values.


If you liked reading about our values, why not meet the team too?

If you relate to our values and you’re interested in speaking to us about your insurance needs, we welcome you to speak to our friendly team of Personal Client Managers by calling 0121 248 9440.

Contact us

Send us a message below to get in touch. We aim to respond to all queries sent before 5pm the same working day in the week, and the next working day if you message us in the evening or at the weekend.